Why should you use video to promote your business?


These are exciting times for entrepreneurs and start ups, with bold new business ventures coming on-stream week in, week out. You might say Wales is the home of the small business – according to latest Welsh Government figures, of the more than 238,000 active firms in Wales, 99.3 percent of these are SMEs.

And those small businesses have never had such a varied and easy-to-use toolbox at their disposal to promote their head-turning goods or services.


All start ups worth their salt will investigate the best social media platforms and the best off-the-shelf marketing tools on offer to help them find their customer base, communicate with them regularly, and tailor their offering to suit their needs. One of the most eye-catching ways to do this is by creating engaging, shareable video content.


For our part, here at Business In Focus, we regularly use video to tell the rich and varied stories of our start up successes. Some of the most recent examples being Gintan & BeautyDoggy Groom and Fit My Floor – all fledgling business we have supported via our start up loans programme.


As successful start ups they all make good use of social media and of rich content, including video content, to promote their own businesses. Of course, embedding video into your website means visitors are more likely to spend more time on your site, which won’t do your Google ranking any harm, and which may lead to more sales.


Here are some simple tips to help small businesses get to grips with vlogging, and how to make it work for your business.








Business in Focus is a Wales-based business support specialist offering a broad range of vital support services, with offices throughout South Wales and the Valleys.